Facebook, Twitter, MySpace and other social media sites have seen rapid development in recent times, largely due to the fact that many companies are setting up online profiles to reach consumers and protect and enhance their brand image. Social media provides valuable business communication and marketing tools that no business or entrepreneur foolishly uses, including freelance writers.
In other words, one of the problems that some freelance writers face is not using these tools correctly and effectively. If your goal is to promote yourself (or your business), your idea is to gain friends and followers by giving them interesting, relevant and useful information that they find valuable.
But every day I cringe at some inappropriate blog comments, Facebook posts and tweets, or common mistakes made by freelance writers who are unfamiliar with the media but don’t fully understand how to use it. People often try Too many different goals were achieved without success.
So when it comes to your use of social media, let me share some “do’s” and “don’s” with some of you:
In the first place, don’t try to manage personal and professional communications through a single file in a community. You can use Facebook, Twitter or MySpace to let your family and close friends know what has happened in your personal life, but you can only do this through your personal account – create a separate account for your “free writing business” to promote your travel writing, booking or free writing services. Likewise, if you have a personal blog, create a separate blog for your business role;
Do not link the two together or try to promote them among themselves. Make sure your family might want to know if you’re joining a fun free writing assignment, but do you really want the editor to see your drunk video? Telling a vulgar (or racist) joke your sister posted on your Facebook page? Let me answer for you: no. resolutely not
It’s important to keep in mind why your audience follows you and to make sure that most of the content you share is valuable to them (for example, on Twitter and Facebook I interact with many travel writers because I enjoy listening and speaking about The things like travel and writing. Although I want to meet people who are connected to me, if all the content they post is not related to travel or writing, they will quickly lose interest);
Be sure to inject your personality and let people know “you” – when you’re giving information or news you find, or announcing your latest article or blog post, it’s great to add some sense of humor, irony, or humor – This is the “glue” that secures the connection. Remember that the version of “you” you share professionally should be more professional than the version you share with your family and closest friends;
On Twitter, all the general tips above apply, plus:
Avoid the temptation to tweet too much. How much is too much? Everyone has their own threshold, but for me personally more than once or twice an hour is too much. I only have so much time in a day to follow Twitter, so if someone posts a lot of trivial noise on Twitter, or just too often, I can’t follow them because they overwhelm other people I want to keep up with. m al. Unfollow some people’s tweets that are too frequent, or just too many unrelated tweets;
Don’t use Twitter instead of IM/SMS/text messages to have active/personal/mass back and forth conversations with friends! Why force your followers to get involved in a lot of irrelevant talk, best left to your IM customers?
Follow anyone you want to follow, but only forward information that you think your followers will be interested in;
If you’re responding to a tweet, make sure to include the original snippet so your followers can put your response into context – otherwise it’ll just get noisier for them;
Make sure to use TwitPic, but use it wisely – remember the relevance of the photo to your followers, this is a good way for them to understand you better;
Make sure you interact with your followers and the people you follow, reply to and forward are ways to let people know you read and appreciate what they say;
Last, but most importantly, don’t use automated tweet scripts that spew random quotes or other nonsense. It’s fine to use scripts to tweet your latest blog post or article, but otherwise, if you can’t think of anything there isn’t an automatic script, don’t tweet.
Facebook, MySpace and/or your blog – all general tips here
Careful and Professional: Remember that editors and publishers can check your profile before offering or approving writing assignments;
Like the last Twitter tip above, be sure to interact with people you interact with, comment on what they share, ask questions, and share what you think they might like. Remember this is not just to improve yourself, but also to build networks and make connections. In some cases, to build friendships around common interests related to business – this is a two way street;
Don’t let your family or friends “add as friends” with you on your Facebook or MySpace profile unless you have a firm belief that they will never post personal or inappropriate content to your page – you don’t want to lose any business opportunity because of Offensive Posts from someone don’t mean you’re sick, but they just don’t understand the situation;
Final tip: make sure you set up a business email address (use your blog domain if you have one) and create an email signature to promote your business Facebook page, business MySpace profile, and business Twitter account (you have these three, Don’t you? You should!). Do not use your personal e-mail address for business.
The important thing isn’t that you shouldn’t share personal information with business acquaintances and colleagues – sometimes this is acceptable – but keep it appropriate and minimal. Don’t overload the people you only know online with lots of personal details about your private life. Be handsome, witty, charming (be yourself) and be as professional as possible.